Promotion part:
The Flyer:

They used different types of promotion strategies for this event. They started of by spreading posters and flyers in the Centrum of Den – Bosch. This was a very useful tactic for an event, because you will create awareness among the people. This will also create a word to mouth promotion. People will be talking about the event. The 2nd most important way of promoting is by the internet, they posted the flyer at different reggae websites. The usage of your own circle of connections like Hyves, Facebook was also very important. This all created that the event was a success and that the event was sold out. There were allot of people and everybody enjoyed the show. After the party the selectors (dj’s) took it over and everybody was after partying.
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